I'm not the first to bash the state's choice for a new slogan, but I won't be the last, either. To reiterate, the state paid ad agency Red Brown Kle $50,000 to do the work, and all it did was steal a slogan that has been used many times before (e.g. by Bacardi)--"Live Like You Mean It."
Here's the piece of crap we have to deal with for at least a year.
Here's my favorite parody so far:
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